New China Fashion Store Sets New World Fashion Standards
Fashion store chain China Fashion International has announced that its brand brand will begin selling clothing and accessories in Chinese and other Asian countries starting with the country’s new year, the first such move in the region.
The move comes after Chinese consumers have been clamoring for more diverse products and styles from the brand’s well-known brands like Zara, Forever 21 and JCPenney, which make up 85% of its total revenue.
The brand’s brand manager said on Tuesday that the first wave of clothing and accessory sales will begin in Shanghai, Beijing, Guangzhou and Shenzhen, China’s biggest cities, and will be distributed by a chain of stores called China Fashion Exports.
“The first wave will reach cities including Beijing, Shanghai, Guangdong, Guangxi, Hebei, Guangyuan, Shenzhen and Guangzhou.
We expect to have the entire retail space fully stocked with Chinese-made goods in China, including Chinese clothing and clothing accessories, in the first half of 2018,” the manager, Liu Jianming, said in a statement.
It comes as Chinese brands like Kmart, JCrew, Zara and others are increasingly seeing success in markets like the United States and Europe.
The Shanghai-based company, which has stores in Shanghai and Guangdawe in the mainland, is planning to offer more clothing in China and other countries, including Europe, by the end of 2019, Liu said.