How to make fashion mall fashion mall
Fashion stores have long had a bad reputation for their cheap and cheerful displays.
But for the past decade, fashion malls have been expanding their offerings and offering new kinds of fun, like shopping at the top of the mall or shopping on the ground floor of a building.
Here’s how to do it right.
A fashion mall’s best days are long gone Fashion malls, however, are getting more expensive and less fun as more shoppers find new and creative ways to enjoy them.
It’s not as if malls can’t make up the difference in prices, said Mark Stumpf, managing director of research and consultancy company UrbanMarkets.
He thinks a $50 shopping spree at Macy’s, for example, would still be a great deal, though less of a bargain than if you had to spend $100 at Walmart or Target.
And while mall officials and mall board members say they don’t want to discourage mall shoppers, they are aware that some of them aren’t going to be able to afford the pricey merchandise.
Some of the biggest chains like Walmart and Target have been struggling to keep up with the trend of shoppers going into stores and purchasing everything from designer clothes to furniture to jewelry.
“We’re going to have to look at some of our other stores and see if we can keep them in business,” said Jennifer Pugh, a vice president of retail at the National Association of Home Builders.
“They have some very exciting brands, and we’re excited to be a part of them.”
The latest trend in fashion malls is shopping at “free zones,” a term used to describe spaces where shoppers can pay for items with a credit card or cash and go straight to a mall entrance or store floor.
Free zones can be used for a variety of things, from picking up a gift for a loved one, to paying for groceries and more.
In the case of malls, the trend is to put a lot of the shopping on a pay-what-you-want basis.
“Free zones have been a real success for mall operators,” said Stumpford, whose UrbanMarketers research firm ranks mall locations by shopping patterns and trends.
“Malls have been able to get out of the way and allow for the free zone concept to really take off.”
Mall officials are also trying to keep prices low.
They’re asking mall owners to give away free items and to pay their vendors for what they sell, such as jewelry and clothing.
But many mall owners still want to keep the prices low and are not willing to give free items away.
And mall board leaders say they are concerned that people are going to shop at a mall with a lot more items, such in the case where you can pay by credit card and go directly to a store floor or to the entrance.
“I think the biggest challenge is going to come with the growth of free zones,” said David Hines, a board member for the American Mall Association, which represents mall owners.
“As more shoppers choose to shop in malls, it’s going to increase their demand for mall goods.”
And that’s exactly what the trend could do for the industry, which has long struggled to compete in a rapidly changing marketplace.